This article will help you understand the following:
- Why the term "Near me" is so widely used
- Why your SEO company MUST incorporate it
- Why showing up in your Google local business search is so important
Over the last two years, there has been a drastic increase in the how often people search "Contractor near me" or "Contractor close by". The word "contractor" can be changed out for the following:
- General Contractor
- Builder
- Full Renovation Specialist
- Home Remodeler
- Construction Manager
- Specific trades (roofer/siding/stucco/brick specialist)
For example, for someone to find our company, they would search, "General Contractor Near Me, Long Island NY" or "General Contractor Near Me, Nassau County NY". Searches with the keywords, "Near me” has increased by 900% the last two years! Why is that? One reason is because more people now us voice searches. When people search for coffee shops, restaurants, mechanics, builders, they are speaking into their phones and asking for a "Service Near Me". Another reason is because Google has defaulted the "Near me" term. For example, when you start typing in the first letters of "coffee shop" or "general contractor", the phrase "coffee shop near me" or "general contractor near me" comes up first.
Studies show that:
- 92% of searchers will pick businesses on the first page of local search results!
- 86% of consumers will use Google Maps to choose their business
- 25% of all clicks will go to the first listing under the local business map on Google.
If you are a business owner, adding the local areas, or landmarks, in your local area will help your business show up on a local Google business listing.
For example, our company would use these areas:
- Manhasset NY
- Port Washington NY
- Flower Hill NY
- Woodbury NY
- Asharoken NY
- Syosset NY
- Muttontown NY
- Roslyn NY
- Cold Spring Harbor NY
Or a landmark in any of those towns such as, the Jeanne Rimsky Theater in Port Washington or Cold Spring Harbor Park in Cold Spring Harbor.
Doing this helps a business show up in the local business section when someone searches for your service in Google. For all business owners, it is very important to rank in your local business and make sure that when someone searches "Near Me", you come up!